The industry has vast potential for development because of the following factors:
Available Technology and Support

1. Availability of suitable production technologies from external sources.
2. Government and research institutions such as DTI, DA/BPI, DOST, PCARRD could very well provide the needed technical and logistical support for the development of the industry.
3. Production technologies are available for essential oil extraction which has big demands in the domestic and export markets.

Strong labor force and growers’ association

1. Affiliation to industry associations at the national level
2. Existence of the Capiz Multi-purpose Cooperative, which serves as the umbrella organization of all cutflower and ornamental plant growers in the province.
3. The province has a supply of trainable labor force. 

Favorable Environment

• The province has no pronounced dry or wet season which is well suited to grow ornamental plants. The province is likewise seldom visited by strong typhoons.
• Vast tracts of land are still available for development.

Growing Demand

• Growing international and domestic demand due to the growing appreciation of the aesthetic value and environmental importance of ornamental crops.
• Proximity to other Asian market which places Capiz in a good position to serve emerging markets.
• Opening of the Iloilo international airport enhances capability for international trading.